Participation. Partnership. People.

FOUNDER | DIRECTOR

Ed is founder and director of Freedto, and has 17 years of experience working in the charity sector, across communications, product, and international regional development. He believes that working together in partnership, with great people on the team, can bring change to our world where it’s most needed. When not working you’ll probably find him running through the parks of south west London, or if not, then thinking about it!

CONSULTANT

Aysha Taha is a communications and PR professional, audio-visual artist and entrepreneur who is interested in story-engineering as a medium for simulating authentic encounters between audiences and meaningful ideas, organisations, government bodies and brands. Having worked for 15 years between the United States, the Middle East and the United Kingdom, she is attuned to diversity-awareness as necessary for healthy storytelling by organisations whether that is through original content creation or presence in the media/press. She is a graduate of The University of Pennsylvania, and is a Global Media Makers (Film Independent, Los Angeles) fellow.

CONSULTANT

David Evans is an experienced director with a background that includes technology, politics and public affairs, marketing and communications, strategy and governance. He has set up successful collaborations in health and digital technology, and more recently helped to design the organisations to take forward housing and communities for the Church of England. He has worked for or advised large multinational companies, charities, small businesses, universities and religious organisations.

CONSULTANT

Will has spent 15 years working for charities, churches and within the music industry. He loves finding and telling stories well, and as a songwriter knows the importance of communicating clearly, creatively and passionately. Will is a keen traveller and enjoys exploring new cultures and meeting new people, he has even hitchhiked from London to Singapore! He lives with his wife, baby daughter and excitable puppy.

CONSULTANT

Luke is a multi-skilled content creator and producer with a passion for storytelling communication. He believes your organisation’s history and narrative can create an authentic, unique message that sets you apart from the rest of the field. He has a particular love of editorial design, so you can often find him geeking out to various brand guidelines from thirty years ago or with a stack of new books and magazines in his hands with beautifully designed covers.

CONSULTANT

Lizzie is a Creative Content and Social Strategist with over eight years experience in the marketing space. Her journey started on the editorial team at John Lewis before founding a creative agency for 5 years working with small businesses to tell their story through visual communication. Prior to Marketing, Lizzie studied a Music degree as a classically trained pianist and cellist, but nowadays can usually be found whipping something sweet up in the kitchen, in a Pilates class or out playing touch rugby!

ASSISTANT

Stemming from her love of storytelling, Helena began her career in broadcast journalism before moving into communications and operations for the NHS and UK-based, global-reaching not-for-profits. A ‘people person’ and facilitator by nature, she enjoys seeing individuals and organisations flourish through the richness of collaborative working. Helena loves to travel, enjoys spending time in the great outdoors, and having adventures with her happy-go-lucky four year old.