Gathering Communities to offer a warm welcome this winter

The Warm Welcome Campaign is the community response to the cost-of-living crisis. The project is determined to equip and support thousands of free, warm, and welcoming and safe spaces in communities across the UK. Working with churches and other faith groups, libraries, civil society organisations, businesses, and Local Authorities, they want to make sure that nobody is left to suffer on their own this winter.

As Gordon Brown has said about the crisis:

“This crisis goes far beyond politics; this is a moral issue - our responsibilities to our neighbours and in particular to those who have the least and whose needs are the greatest.”

Over 1300 churches, community centres, and other faith communities have stepped up to register their spaces on the online map at warmwelcome.uk and we’re excited to be working towards a launch of the map at the start of November. Whilst it’s tragic that this kind of community intervention is needed in the UK, it’s a project fulled with hope as we see communities volunteer their time and spaces.

At Freedto, we’re coordinating all the communications both internally to all the pledged and registered spaces and partners, and externally responding to multiple PR requests. As a communications based campaign we’re a key part of the operations team on the project, and we’re really excited to have been selected by the Daily Mirror as their Christmas Campaign 2022. We’re also honoured to be a campaign partner having dedicated some of our time pro-bono.

Find out more about the campaign here.