As a digital leader it's likely you've heard those words "we need an app" before. Apps are alluring, but how do you make sure you are making the digital products for your audience?

Audience Exploration at Waverley Abbey Resources

What do you do when you want to reach a new audience, and one that you know little about? How can you as an organisation, find out about them, and get to know them, so that you can make sure that what you produce really is what they want and need?