We need an app!

As a digital leader it's likely you've heard those words "we need an app" before. Apps are alluring, but how do you make sure you are making the digital products for your audience?

In our first freedto insight we take 1 minute to unpack the motivations behind those words “we need an app” and how we can respond to them.

If you’re interested in getting to know your audience better read more about the Audience Discovery project we did with Waverley Abbey Resources.